The visual identity of the Eastern Cape Aquarium & Aquascaping Club
Logos, colours, typography and usage guidance for members, press, partners and event organisers referencing ECAAC.
Our mark, in every setting
The primary logo is a full‑colour badge. Use it as‑is wherever possible — don't recolour, distort or add effects.
Clear space & minimum size
Keep clear space around the logo equal to at least the height of the shell icon within the mark. Don't shrink the primary logo below 32px tall in digital use, or 15mm tall in print — the fish and shell detail will start to break up.
Using the mark correctly
Do
- Use the supplied logo files at their original proportions
- Place the mark on plain, uncluttered backgrounds
- Use the reversed version on dark or photographic backgrounds
- Reference us as "ECAAC" or the full club name on second mention
Don't
- Stretch, skew, rotate or recolour the logo
- Add drop shadows, outlines or other effects
- Place the full‑colour logo on busy or low‑contrast backgrounds
- Combine the mark with unrelated club or sponsor logos without approval
Our palette
Deep navy and leaf green anchor the identity, warmed up by a soft sand neutral. Use accent colours sparingly, and pair navy or green with white or sand for accessible contrast.
Fraunces & Inter
Fraunces gives headings warmth and character; Inter keeps body copy clean and easy to read at any size.
Used for headings, kickers on dark backgrounds, and moments that need warmth — founding dates, pull quotes, section titles.
Used for body copy, navigation, buttons and all interface text. Chosen for legibility across devices and screen sizes.
How we sound
Whether it's a caption, an email or a meeting announcement, ECAAC's voice stays consistent.
Knowledgeable
We speak with the confidence of experienced hobbyists, but never talk down to beginners.
Welcoming
Curiosity is the only prerequisite. Our language invites people in rather than gatekeeping.
Responsible
Animal welfare and conservation sit behind everything we say — never played for shock value.
Community‑first
We credit members, celebrate wins collectively, and write as "we," not as a faceless institution.
Real tanks, real members
Photography should feel authentic to the hobby — real aquariums, real aquascapes and real people at meetings and events, not generic stock imagery.
- Favour natural light and true‑to‑life colour over heavy filters
- Show real member tanks, meetings, workshops and events
- Always credit the photographer and tank owner where known
- Get consent before publishing recognisable photos of members
Writing about ECAAC?
For interviews, event coverage, high‑resolution assets, or anything not covered here, reach out to the committee directly.